Pick an organization you are familiar with and identify which stakeholders ought to be involved in the
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Pick an organization you are familiar with and identify which stakeholders ought to be involved in the strategic planning process. What makes these stakeholders particularly important? What unique insights do they offer? Describe which functional areas are important to the process. Which functional areas are relatively less important? Identify the most important and influential decision-makers in the strategic planning process. Evaluate the relative importance and their effect on the planning process.
Related Book For
Marketing An Introduction
ISBN: 978-0133581584
5th Canadian edition
Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
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