Question: (Pick one) A reading pane makes it easier: To know that your e-mails have been opened To make sure that subscribers click on your e-mails

(Pick one) A reading pane makes it easier:

To know that your e-mails have been opened

To make sure that subscribers click on your e-mails

To have lots of links in your e-mails

To delete messages without opening them

Explanation: Outlook (and other clients) also show e-mail recipients a reading (preview) pane. The reading pane shows a part of the message text, either to the right of or below the message header. Many e-mail receivers go through a series of steps before they actually read or delete an e-mail. They look at the sender and the subject lines. If they are interested in knowing more, they look at the reading pane to get an idea of what is inside. Only if that view peaks their interest will they actually open the e-mail.

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