Plants R Us is a landscaping company specializing in all aspectsof garden plants. The company has recently
Question:
Plants R Us is a landscaping company specializing in all aspectsof garden plants. The company has recently become interestedin designing software to help in execution of its processes. Company’s literature lists the following activities asservices to its customers:
- Garden, backyard design
- Plant planting, including soil preparation
- Plant maintenance, including weeding trimming and diseasecare
- Provision of watering systems
Plants R Us currently markets its services via gardeningmagazines and social media channels. It also does some marketingdoor-to-door, in which company sales reps survey the premises ofpotential customers for possible projects. Following aninterview with potential customers, all collected information –such as any relevant customer data and nature of potential projects– are relayed to the Marketing Manager (MM). MM compiles adaily report on imminent projects and weekly report on longer-termprojects. Both types of reports are sent to specialists ofservice categories described above (a-d) and to the CEO
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young