Question: please answer all and i will rate you 1) Explain the concept of profitable customers. Why do the companies have to acquire them in the

please answer all and i will rate you
please answer all and i will rate you 1) Explain
1) Explain the concept of "profitable customers". Why do the companies have to acquire them in the competitive marketplace? Which conditions are important to describe a customer as profitable customer for MACfit Fitness Club and THY. 2) Explain the relationship between complaint management and CRM of companies. What is the role of complaint management in creating reputation and loyalty. What are the leading components of effective complaint management process? 3) Explain the concept of customer value. What type of values companies can create for their customers? What is the role customer value in CRM? Examine the examples of Starbucks and Booking.com in terms of customer value. 4) Explain the concept of Pareto Analysis. What is the main philosophy of Pareto Analysis? How can you apply this analysis into CRM area? Explain your arguments with examples. 5) Explain the concept of Customer Lifetime Value (CLV), Is it a long-run or short -run perspective? Why? Give good and bad examples of CLV. Consider that you are a hairdresser. How would you approach to your customers in the light of this concept? 6) What is the role of customer data in the field of CRM? How can you describe the concept of "customer data". What types of customer data can companies use? What are the possible results of using customer data effectively? In which ways can organizations collect customer data? Examine the examples of Pegasus and IKEA in terms of collecting and using customer data

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