Question: *Please answer all questions Question 1 5 marks What are Alibabas core competencies? Core Competency Must make a disproportionate contribution to customer-perceived value Must be

*Please answer all questions

Question 1 5 marks

What are Alibabas core competencies?

Core Competency

Must make a disproportionate contribution to customer-perceived value

Must be unique relative to competitors in the industry

Must be extendible so that it can be applied to new product areas

Question 2 5 marks

What are the opportunities and threats facing Alibaba?

Opportunities

Threats

Question 3 5 marks

The final question in the case is What should Alibabas next frontier be, given Mas desire for both long-term success and the creation of a prosperous society?

What should Jack Ma do next?

Why?

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