Question: Write at least 150 words Question 1 5 marks What should Alibabas next frontier be, given Mas desire for both long-term success and the creation

Write at least 150 words

Question 1 5 marks What should Alibabas next frontier be, given Mas desire for both long-term success and the creation of a prosperous society?

What should Jack Ma do next?

Why?

Question 2. fill in the table

What are Alibabas core competencies?

Core Competency

Must make a disproportionate contribution to customer-perceived value

Must be unique relative to competitors in the industry

Must be extendible so that it can be applied to new product areas

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