Question: Please answer both questions fully and concisely estimates, costs, and maximum media usage limitations are as shown. authorized. (a) If the promotional budget is limited


Please answer both questions fully and concisely
estimates, costs, and maximum media usage limitations are as shown. authorized. (a) If the promotional budget is limited to $15,900, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) \$ Radio Budget (in dollars) \$ Online Budget (in dollars) \$ Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) - Risk-free securities may not exceed 30% of the total funds available for investment. - Signature loans may not exceed 10% of the funds invested in all loans (automobile, furniture, other secured, and signature loans). - Furniture loans plus other secured loans may not exceed the automobile loans. - Other secured loans plus signature loans may not exceed the funds invested in risk-free securities. How should the $2,400,000 be allocated to each of the loan/investment alternatives (in dollars) to maximize total annual return? What is the projected total annual return (in dollars)
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