Please answer each question listed below

1. Product prices are set on the Marketing Budget Detail spreadsheet A. True B. False

2. Each market segment responds to different types of media (e.g. print, direct mail, etc.) to a varying degree. It follows then that each product must be identified with its target segment. Product target segments are identified by A. their placement on the Perceptual Map B. entering their status on the Pricing and Forecasting spreadsheet C. entering the target segment on the Marketing Budget Detail

3. Each additional advertisement increases customer Awareness by the same amount of the first A. True B. False

4. The Marketing Budget Detail asks teams to determine budgets by A. Product B. Segment C. Both

5. In the Promotion Budget Resource, teams can select which of the following media areas A. Print Media and Direct Mail B. Email and Telephone Contact C. Trade and Road Shows D. Web Media and Television

6. The Target Segment selection lets teams move their products from one location on the Perceptual Map to another A. True B. False

7. In the Sales Budget Resource, the outside sales force meets with customers face-to-face. The cost of each salesperson includes which of the following? A. Salary and Wardrobe B. Commission and Support C. Travel and Brochures

8. Each inside salesperson costs $50,000. A. True B. False

9. Distributors are A. support staff for the outside sales force B. a separate Sales channel C. Original Equipment Manufacturers