2. The Strategic Marketing Process (Keyboard Navigable Alternate Version) The Strategic Marketing Process This activity is important because as a marketing manager, you must allocate resources to reach your target market. During the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. The goal of this exercise is to demonstrate your understanding of the Strategic Marketing Process and related marketing actions. Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process 1. Specialized Bicycle is using a Gantt chart to develop the schedule for the launch of its new product lines for the spring biking season. Evaluation phase 2. When developing its Oral B Glide Pro-Health for Sensitive Gums Floss, Oral B had the target market of consumers with sensitive gums in mind Implementation phase 3. Procter & Gamble is one of many Fortune 500 firms using neuro-marketing to research customers by subjecting them to an MRI brain scanning device while they are asked questions, Evaluation phase 4 Konica Minolta ic alarave rollertindata nn how often ite nunta ranorehron man and which narte hranl Theramanu licee thie