Question: Please answer the following questions using the Case: GolfLogix. You have learned from your reading of the case that GolfLogix has developed two products: a

Please answer the following questions using the Case: GolfLogix. You have learned from your reading of the case that GolfLogix has developed two products: a Distance

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only device and a Complete System. If GolfLogix decides to launch them as two independent business units:

How would the organizational structure be different for the two units? Explain.

What would likely be the cultural differences in the two business units? Explain.

How would the control

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and

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reward systems of each unit be different? Explain.

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