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Your second post will be a reply to one of your classmates initial posts . Comparing and contrasting your initial post and your classmates initial post, what do you agree on and what to you disagree on. The post should be a minimum of 100 words. Draw from and cite sources made in each of the posts to support your points.

QUESTION:

When BP needed to reach the public about oil gushing from the Deepwater Horizon rig in the Gulf of Mexico, the company developed an interesting media strategy. In addition to allocating $50 million for TV ads, BP spent an estimated $1 million per month to purchase search engine keywords like oil spill, Gulf spill and other related terms. When keyed in at popular search engines, the words directed audiences to BPs disaster-response website.

Using the Internet, search for key words related to one or more of your favorite products. Identify sponsored links that appear among search results, and click to see where those links lead. Which brands are getting top spots in the paid search results? Where do the sponsored links take Web users, and for what purpose? Is this an effective form of advertising for these brands? Why or why not?

MY POST:

One of fhe most loved items looked by clients are Umbrellas when Rainy season shows up and the seaech motor straightforwardly dislays supported connections of web based business webistes and analyzes them at top of page. The second and third pages will be overwhelmed with explicit brands and sites fabricating umbrellas uniquely. Accordingly keyowrds and permealinks and H1 Tags are most significant components when query items are shown and top sites will generally advance this multitude of components utilizing catchphrase sfuffing, low bob rate, quick stacking rate, numerous pictures, outside references, and so forth. "The advertiser, more than not, has more than one objective for an ad campaign"(Advertising and Integrated Brand promotion)

Additionally ghese supported joins take to Ecommerce sites which they are connected to settling on the choice making more straightforward for client as he can analyze costs and quality and arrangement across all sites prior to clicking to specific supported interface. This type of publicizing assists Ecommerce comoanies with creating inorganic traffic amd extra userbase who know nothing about accessibility of item on such sites. Here both sponsorer and Ecommerce compny get fair commisions and accordingly assists them with enlarging the scope and top of brain review.

CLASSMATE POST:

When searching for a topic to discuss, I decided to integrate a product that I am passionate about and use in my day-to-day life. That is makeup, specifically, foundation. Upon a google search for foundation, the company that appears most frequent is Loreal. Which was the top spot in the search results, followed by Covergirl and Tarte Cosmetics. This makes sense because the beauty industry made roughly 90 Billion dollars in revenue last year, and Loreal made approximately 34 billion of that alone, making it the number one grossing beauty and cosmetic company in the United States. (Zippia) The sponsored links take web browsers to the companies' websites where there are a plethora of shades, wear types, finishes, and foundation forms to choose from. Encouraging the users to browse and hopefully purchase from those sites. I believe this is an effective form of advertising to a certain extent and a specific demographic of users: beginners and first-time buyers who are looking for new products to test out.

Industry Statistics [2022]: Beauty Business Zippia