Please do not copy directly from any sources including textbook. You need to reorganize your answer to avoid plagiarism penalty. Read the syllabus for the policy.

Q1: What is Marketing? What is A Market? Why do we need to segment the B2B Market? How to Segment Business Market? (25 points)

Q2. Compare and contrast the different qualitative sales forecasting techniques that are used by business marketing managers. Be sure to note the strengths and limitations of each technique. (25 points)

Q3. Customer value represents a business customers overall assessment of a supplier based on perceptions of benefits received and sacrifices made. Discuss the benefits and sacrifices typically considered by customers when assessing value. What has recent research discovered matters most in customer value and how do these findings impact business marketing strategies? Use https://scholar.google.com/ to find most recent research on customer value. Please rephrase if you want to use the findings from public resources. (25 points)

Q4. Discuss thoroughly when the direct sales force will be required? Just listing the items without discussing like explaining, giving example, will attract minimum grade. (25 points)