Question: Please help me develop a new vision and mission statement for Coca Cola Company. Five Characteristics for a vision statement follows: 1. Clear: reveals type

Please help me develop a new vision and mission statement for Coca Cola Company. Five Characteristics for a vision statement follows: 1. Clear: reveals type of industry and what firm strives to become 2. Futuristic: reveals what the firm strives to become or accomplish within five years 3. Concise: one sentence in length 4. Unique: reveals the firms competitive advantage

A mission statement should (1) define what the organization is, (2) be limited enough to exclude some ventures and broad enough to allow for creative growth, (3) distinguish a given organization from all others, (4) serve as a framework for evaluating both current and prospective activities, and (5) be stated in terms sufficiently clear to be widely understood throughout the organization.5. Inspiring: motivates the readers to support the firm (be less than 100 words)

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