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Never is there a time that is more crucial for companies and enterprises to maintain their resilience and strength than during this ongoing Covid-19 pandemic. In light of current uncertain circumstances, many companies, not only in Malaysia but globally, are facing a looming crisis of dwindling revenue, overstretched credit and even bankruptcies for some. Adding to the complexity, the Minister of Entrepreneur Development and Cooperatives (Medac) highlighted that the majority of Malaysian micro entrepreneurs do not have any form of protection or insurance to fall back on during current challenging times. Some have heightened the urgency for business sustainability and secured future for their businesses and for generations to come. It is essential to start planning, if have not, and structuring their business, operations and liabilities to overcome. In running any business, both profit and purpose are necessary for the business to survive and grow, besides having competitiveness to stand the test of time. Upholding longevity in business is a challenge, but a crucial one. In Malaysia, the lack of preparation and strategy in business are the leading causes of failure in business succession. For examples, preparation of products, attractiveness of goods and services, leadership in market, and safety at works place and equipment or machinery are the issues in making operations decisions and strategies to a company or organisation. Competitiveness and image of business take time and progress consistently and persistently. Besides, businesses also need to forecast ahead in order to build a strong balance sheet with sound financial planning. Hence, having good forecast techniques will be of advantage. There is no precise formula in determining how much business to be, the size of the business and number of employees. The operations planning and strategy would help the key persons and business to continue operate and making profits. Therefore, an effective operational decisions and strategies are key to run a business Source: Adapted and modified from The Star Online, 2021, Ensuring the longevity of your busine ss, Viewed on 14th July 2021, https://www.thestar.com.my/business/ business-news/2021/07/14- Ensuring the longevity of your business> Required: (a) Based on the case above and to remain resilience in this Covid-19 pandemic, identify and explain the ways to improve a company's operations planning and strategie decision making, (20 marks) (b) As business takes time to be competitive and progress consistently, it needs to forecast ahead and requires good forecast techniques. Provide some suitable forecasting approaches and explain how they can help the organisation achieving its goals. (20 marks)