Please I need help with the question asap Thank you Situation A client in the hospitality industry with a focus on driving increased conversion rates and revenue generation has recently launched a sales channel with an external BPO vendor to challenge the internal sales team performance After a 2 month trial period, our client must decide on a long term strategy for leveraging the vendor while maximizing revenue potential and cost, based on performance results What does this data represent What does this data tell you What action would you take What levers would you pull What questions or follow up data would you ask for Date Internal Revenue Vendor Revenue Internal Conversion Rate Vendor Conversion Rate 01 Mar 21 $144,602 88 $67,019 32 25 16 02 Mar 21 $191,063 70 $72,925 97 27 18 03 Mar 21 $181,999 60 $70,211 27 24 18 04 Mar 21 $161,601 99 $73,895 04 21 22 05 Mar 21 $157,752 12 $58,377 43 21 19 06 Mar 21 $108,311 17 $63,789 99 23 15 07 Mar 21 $131,705 23 $70,224 28 24 19 08 Mar 21 $161,688 37 $80,221 06 25 17 09 Mar 21 $157,947 69 $61,217 50 22 15 10 Mar 21 $164,699 18 $75,863 21 23 18 11 Mar 21 $173,020 54 $60,692 27 21 14 12 Mar 21 $157,246 35 $74,907 40 20 16 13 Mar 21 $94,980 65 $87,132 95 16 13 14 Mar 21 $103,376 54 $74,986 16 22 15 15 Mar 21 $179,163 61 $120,384 09 25 19 16 Mar 21 $143,848 81 $63,323 43 18 13 17 Mar 21 $275,987 30 $126,314 77 31 25 18 Mar 21 $190,272 17 $51,781 58 20 14 19 Mar 21 $188,860 85 $49,365 13 18 13 20 Mar 21 $91,147 13 $65,946 02 14 11 21 Mar 21 $107,121 01 $86,622 89 24 18 22 Mar 21 $148,098 17 $86,954 54 22 15 23 Mar 21 $158,651 22 $69,869 17 25 18 24 Mar 21 $373,517 32 $58,339 60 51 14 25 Mar 21 $195,570 26 $59,169 52 27 16 26 Mar 21 $167,584 09 $43,837 86 19 14 27 Mar 21 $108,648 43 $62,696 45 17 13 28 Mar 21 $126,450 35 $52,523 62 24 16 29 Mar 21 $163,927 05 $85,048 21 21 18 30 Mar 21 $170,915 65 $52,787 17 21 18 31 Mar 21 $159,574 51 $66,916 52 23 14 01 Apr 21 $131,375 08 $55,345 62 19 14 02 Apr 21 $107,285 88 $49,116 87 17 13 03 Apr 21 $58,549 14 $56,368 32 21 18 04 Apr 21 $72,377 73 $47,201 47 32 22 05 Apr 21 $118,871 94 $90,707 63 25 20 06 Apr 21 $143,044 23 $60,741 69 26 19 07 Apr 21 $167,019 44 $58,519 30 24 17 08 Apr 21 $133,599 98 $54,602 46 23 16 09 Apr 21 $123,574 20 $44,868 76 19 19 10 Apr 21 $77,473 48 $58,750 09 22 13 11 Apr 21 $84,962 52 $74,540 89 30 24 12 Apr 21 $115,511 47 $79,747 23 31 26 13 Apr 21 $163,954 14 $51,827 27 37 24 14 Apr 21 $132,421 03 $69,634 03 31 33 15 Apr 21 $140,699 95 $74,046 47 32 26 16 Apr 21 $121,772 78 $44,813 91 28 19 17 Apr 21 $68,871 54 $56,661 31 21 16 18 Apr 21 $90,540 85 $54,422 37 31 23 19 Apr 21 $143,643 63 $69,275 95 36 28 20 Apr 21 $138,434 52 $44,310 85 34 24 21 Apr 21 $136,938 79 $45,306 61 33 27 22 Apr 21 $94,433 16 $32,491 15 15 9 23 Apr 21 $123,983 56 $48,048 73 24 17 24 Apr 21 $59,324 61 $44,566 67 25 15 25 Apr 21 $90,648 44 $71,114 87 28 31 26 Apr 21 $98,059 98 $50,915 34 30 24 27 Apr 21 $113,850 44 $49,106 23 28 25 28 Apr 21 $144,399 14 $39,710 99 32 24 29 Apr 21 $101,519 02 $43,006 65 24 19 30 Apr 21 $92,882 79 $56,688 38 22 21 Revenue Performance $400,000 00 $350,000 00 $300,000 00 $250,000 00 $200,000 00 $150,000 00 $100,000 00 $50,000 00 $0 00 uli 21 M 21 04 Apr 21 20 Apr 21 24 Apr 21 22 Apr 21 26 Apr 21 28 Apr 21 30 Apr 21 Internal Revenue Vendor Revenue 01 Mar 21 03 Mar 21 OS Mar 21 07 Mar 21 09 Mar 21 11 Mar 21 13 Mar 21 15 Mar 21 17 Mar 21 19 Mar 21 23 Mar 21 25 Mar 21 27 Mar 21 29 Mar 21 31 Mar 21 02 Apr 21 06 Apr 21 08 Apr 21 10 Apr 21 12 Apr 21 14 Apr 21 16 Apr 21 18 Apr 21 Internal Conversion Rate 01 Mar 21 02 Mar 21 03 Mar 21 04 Mar 21 05 Mar 21 06 Mar 21 07 Mar 21 08 Mar 21 09 Mar 21 10 Mar 21 11 Mar 21 12 Mar 21 13 Mar 21 14 Mar 21 15 Mar 21 16 Mar 21 17 Mar 21 18 Mar 21 19 Mar 21 20 Mar 21 21 Mar 21 22 Mar 21 23 Mar 21 24 Mar 21 25 Mar 21 26 Mar 21 27 Mar 21 28 Mar 21 29 Mar 21 30 Mar 21 31 Mar 21 01 Apr 21 02 Apr 21 03 Apr 21 04 Apr 21 05 Apr 21 06 Apr 21 07 Apr 21 08 Apr 21 09 Apr 21 10 Apr 21 11 Apr 21 12 Apr 21 13 Apr 21 14 Apr 21 15 Apr 21 16 Apr 21 17 Apr 21 18 Apr 21 19 Apr 21 20 Apr 21 21 Apr 21 22 Apr 21 23 Apr 21 24 Apr 21 25 Apr 21 26 Apr 21 27 Apr 21 28 Apr 21 29 Apr 21 30 Apr 21 Conversion Vendor Conversion Rate Revenue Performance $400,000 00 $350,000 00 $300,000 00 $250,000 00 $200,000 00 $150,000 00 $100,000 00 $50,000 00 $0 00 uli 21 M 21 04 Apr 21 20 Apr 21 24 Apr 21 22 Apr 21 26 Apr 21 28 Apr 21 30 Apr 21 Internal Revenue Vendor Revenue 01 Mar 21 03 Mar 21 OS Mar 21 07 Mar 21 09 Mar 21 11 Mar 21 13 Mar 21 15 Mar 21 17 Mar 21 19 Mar 21 23 Mar 21 25 Mar 21 27 Mar 21 29 Mar 21 31 Mar 21 02 Apr 21 06 Apr 21 08 Apr 21 10 Apr 21 12 Apr 21 14 Apr 21 16 Apr 21 18 Apr 21 Internal Conversion Rate 01 Mar 21 02 Mar 21 03 Mar 21 04 Mar 21 05 Mar 21 06 Mar 21 07 Mar 21 08 Mar 21 09 Mar 21 10 Mar 21 11 Mar 21 12 Mar 21 13 Mar 21 14 Mar 21 15 Mar 21 16 Mar 21 17 Mar 21 18 Mar 21 19 Mar 21 20 Mar 21 21 Mar 21 22 Mar 21 23 Mar 21 24 Mar 21 25 Mar 21 26 Mar 21 27 Mar 21 28 Mar 21 29 Mar 21 30 Mar 21 31 Mar 21 01 Apr 21 02 Apr 21 03 Apr 21 04 Apr 21 05 Apr 21 06 Apr 21 07 Apr 21 08 Apr 21 09 Apr 21 10 Apr 21 11 Apr 21 12 Apr 21 13 Apr 21 14 Apr 21 15 Apr 21 16 Apr 21 17 Apr 21 18 Apr 21 19 Apr 21 20 Apr 21 21 Apr 21 22 Apr 21 23 Apr 21 24 Apr 21 25 Apr 21 26 Apr 21 27 Apr 21 28 Apr 21 29 Apr 21 30 Apr 21 Conversion Vendor Conversion Rate

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Question: Please I need help with the question asap. Thank you! Situation A client in the hospitality industry with a focus on driving increased conversion rates

Please I need help with the question asap. Thank you!

Please I need help with the question asap. Thank you! Situation A

client in the hospitality industry with a focus on driving increased conversion

Situation

A client in the hospitality industry with a focus on driving increased conversion rates and revenue generation has recently launched a sales channel with an external BPO vendor to challenge the internal sales team performance. After a 2 month trial period, our client must decide on a long term strategy for leveraging the vendor while maximizing revenue potential and cost, based on performance results.

What does this data represent? What does this data tell you?

"What action would you take?

What levers would you pull?"

"What questions or follow up data would you ask for?"

Date	Internal Revenue	Vendor Revenue	Internal Conversion Rate	Vendor Conversion Rate
01-Mar-21	$144,602.88	$67,019.32	25%	16%
02-Mar-21	$191,063.70	$72,925.97	27%	18%
03-Mar-21	$181,999.60	$70,211.27	24%	18%
04-Mar-21	$161,601.99	$73,895.04	21%	22%
05-Mar-21	$157,752.12	$58,377.43	21%	19%
06-Mar-21	$108,311.17	$63,789.99	23%	15%
07-Mar-21	$131,705.23	$70,224.28	24%	19%
08-Mar-21	$161,688.37	$80,221.06	25%	17%
09-Mar-21	$157,947.69	$61,217.50	22%	15%
10-Mar-21	$164,699.18	$75,863.21	23%	18%
11-Mar-21	$173,020.54	$60,692.27	21%	14%
12-Mar-21	$157,246.35	$74,907.40	20%	16%
13-Mar-21	$94,980.65	$87,132.95	16%	13%
14-Mar-21	$103,376.54	$74,986.16	22%	15%
15-Mar-21	$179,163.61	$120,384.09	25%	19%
16-Mar-21	$143,848.81	$63,323.43	18%	13%
17-Mar-21	$275,987.30	$126,314.77	31%	25%
18-Mar-21	$190,272.17	$51,781.58	20%	14%
19-Mar-21	$188,860.85	$49,365.13	18%	13%
20-Mar-21	$91,147.13	$65,946.02	14%	11%
21-Mar-21	$107,121.01	$86,622.89	24%	18%
22-Mar-21	$148,098.17	$86,954.54	22%	15%
23-Mar-21	$158,651.22	$69,869.17	25%	18%
24-Mar-21	$373,517.32	$58,339.60	51%	14%
25-Mar-21	$195,570.26	$59,169.52	27%	16%
26-Mar-21	$167,584.09	$43,837.86	19%	14%
27-Mar-21	$108,648.43	$62,696.45	17%	13%
28-Mar-21	$126,450.35	$52,523.62	24%	16%
29-Mar-21	$163,927.05	$85,048.21	21%	18%
30-Mar-21	$170,915.65	$52,787.17	21%	18%
31-Mar-21	$159,574.51	$66,916.52	23%	14%
01-Apr-21	$131,375.08	$55,345.62	19%	14%
02-Apr-21	$107,285.88	$49,116.87	17%	13%
03-Apr-21	$58,549.14	$56,368.32	21%	18%
04-Apr-21	$72,377.73	$47,201.47	32%	22%
05-Apr-21	$118,871.94	$90,707.63	25%	20%
06-Apr-21	$143,044.23	$60,741.69	26%	19%
07-Apr-21	$167,019.44	$58,519.30	24%	17%
08-Apr-21	$133,599.98	$54,602.46	23%	16%
09-Apr-21	$123,574.20	$44,868.76	19%	19%
10-Apr-21	$77,473.48	$58,750.09	22%	13%
11-Apr-21	$84,962.52	$74,540.89	30%	24%
12-Apr-21	$115,511.47	$79,747.23	31%	26%
13-Apr-21	$163,954.14	$51,827.27	37%	24%
14-Apr-21	$132,421.03	$69,634.03	31%	33%
15-Apr-21	$140,699.95	$74,046.47	32%	26%
16-Apr-21	$121,772.78	$44,813.91	28%	19%
17-Apr-21	$68,871.54	$56,661.31	21%	16%
18-Apr-21	$90,540.85	$54,422.37	31%	23%
19-Apr-21	$143,643.63	$69,275.95	36%	28%
20-Apr-21	$138,434.52	$44,310.85	34%	24%
21-Apr-21	$136,938.79	$45,306.61	33%	27%
22-Apr-21	$94,433.16	$32,491.15	15%	9%
23-Apr-21	$123,983.56	$48,048.73	24%	17%
24-Apr-21	$59,324.61	$44,566.67	25%	15%
25-Apr-21	$90,648.44	$71,114.87	28%	31%
26-Apr-21	$98,059.98	$50,915.34	30%	24%
27-Apr-21	$113,850.44	$49,106.23	28%	25%
28-Apr-21	$144,399.14	$39,710.99	32%	24%
29-Apr-21	$101,519.02	$43,006.65	24%	19%
30-Apr-21	$92,882.79	$56,688.38	22%	21%

Revenue Performance $400,000.00 $350,000.00 $300,000.00 $250,000.00 $200,000.00 $150,000.00 $100,000.00 $50,000.00 $0.00 uli 21-M-21 04-Apr-21 20-Apr-21 24-Apr-21 22-Apr-21 26-Apr-21 28-Apr-21 30-Apr-21 Internal Revenue Vendor Revenue 01-Mar-21 03-Mar-21 OS-Mar-21 07-Mar-21 09-Mar-21 11-Mar-21 13-Mar-21 15-Mar-21 17-Mar-21 19-Mar-21 23-Mar-21 25-Mar-21 27-Mar-21 29-Mar-21 31-Mar-21 02-Apr-21 06-Apr-21 08-Apr-21 10-Apr-21 12-Apr-21 14-Apr-21 16-Apr-21 18-Apr-21 Internal Conversion Rate 01-Mar-21 02-Mar-21 03-Mar-21 04-Mar-21 05-Mar-21 06-Mar-21 07-Mar-21 08-Mar-21 09-Mar-21 10-Mar-21 11-Mar-21 12-Mar-21 13-Mar-21 14-Mar-21 15-Mar-21 16-Mar-21 17-Mar-21 18-Mar-21 19-Mar-21 20-Mar-21 21-Mar-21 22-Mar-21 23-Mar-21 24-Mar-21 25-Mar-21 26-Mar-21 27-Mar-21 28-Mar-21 29-Mar-21 30-Mar-21 31-Mar-21 01-Apr-21 02-Apr-21 03-Apr-21 04-Apr-21 05-Apr-21 06-Apr-21 07-Apr-21 08-Apr-21 09-Apr-21 10-Apr-21 11-Apr-21 12-Apr-21 13-Apr-21 14-Apr-21 15-Apr-21 16-Apr-21 17-Apr-21 18-Apr-21 19-Apr-21 20-Apr-21 21-Apr-21 22-Apr-21 23-Apr-21 24-Apr-21 25-Apr-21 26-Apr-21 27-Apr-21 28-Apr-21 29-Apr-21 30-Apr-21 Conversion Vendor Conversion Rate Revenue Performance $400,000.00 $350,000.00 $300,000.00 $250,000.00 $200,000.00 $150,000.00 $100,000.00 $50,000.00 $0.00 uli 21-M-21 04-Apr-21 20-Apr-21 24-Apr-21 22-Apr-21 26-Apr-21 28-Apr-21 30-Apr-21 Internal Revenue Vendor Revenue 01-Mar-21 03-Mar-21 OS-Mar-21 07-Mar-21 09-Mar-21 11-Mar-21 13-Mar-21 15-Mar-21 17-Mar-21 19-Mar-21 23-Mar-21 25-Mar-21 27-Mar-21 29-Mar-21 31-Mar-21 02-Apr-21 06-Apr-21 08-Apr-21 10-Apr-21 12-Apr-21 14-Apr-21 16-Apr-21 18-Apr-21 Internal Conversion Rate 01-Mar-21 02-Mar-21 03-Mar-21 04-Mar-21 05-Mar-21 06-Mar-21 07-Mar-21 08-Mar-21 09-Mar-21 10-Mar-21 11-Mar-21 12-Mar-21 13-Mar-21 14-Mar-21 15-Mar-21 16-Mar-21 17-Mar-21 18-Mar-21 19-Mar-21 20-Mar-21 21-Mar-21 22-Mar-21 23-Mar-21 24-Mar-21 25-Mar-21 26-Mar-21 27-Mar-21 28-Mar-21 29-Mar-21 30-Mar-21 31-Mar-21 01-Apr-21 02-Apr-21 03-Apr-21 04-Apr-21 05-Apr-21 06-Apr-21 07-Apr-21 08-Apr-21 09-Apr-21 10-Apr-21 11-Apr-21 12-Apr-21 13-Apr-21 14-Apr-21 15-Apr-21 16-Apr-21 17-Apr-21 18-Apr-21 19-Apr-21 20-Apr-21 21-Apr-21 22-Apr-21 23-Apr-21 24-Apr-21 25-Apr-21 26-Apr-21 27-Apr-21 28-Apr-21 29-Apr-21 30-Apr-21 Conversion Vendor Conversion Rate

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