PLEASE PREPARE A SWOT analysis for MacDonalds

Case Study and SWOT Analysis of McDonalds this study focuses on the multinational fast food giant McDonalds Corporation, with particular attention paid to the corporations situation in Malaysia. Given the disparity in cultural foods between Western countries like the United States, and Malaysia, and that McDonalds food very much reflects food preferences in the U.S., it is very interesting to see how McDonalds works to capture Malaysians attention and takes hold in the Malaysian market. Situational Analysis Just like any other company on the planet, McDonalds has its own set of strengths and weaknesses, and as far as the corporations operation in Malaysia is concerned, these can cause operational threats and yet at the same time lead to opportunities. Additionally, there are external factors that can affect the company which needs to be taken into account. Situational analysis is a very important tool for the investigation of effective marketing strategies in business. A common method makes use of SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. SWOT analysis aims to analyze an organizations internal and external environment, with the purpose of understanding internal organizational strengths for taking advantage of external opportunities, and the purpose of understanding g external/internal threats and weaknesses (Panagiotou, 2003, p.8). As such, SWOT analysis is a commercial strategy and tool used for decision-making purposes, which gives a company the necessary depth of analysis with which to fully understand its own internal characteristics, as well as relevant external factors such as market environment, consumers and competitors, to allow the company to enact the most suitable strategies