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Questions 1. IKEA's strategy seems to have emerged in response to a number of unexpected challenges. Explain how IKEA was able to rise to and overcome these challenges. What insights into IKEA's approach to strategy does this reveal? 2. What is IKEA's position in its competitive environment? 3. What trade-offs has IKEA made in order to sustain this position? 4. Identify three major strategic issues that IKEA faces. Describe them all, say why they are strategically important, and offer some recommendations for how it might address each of them. 5. Where are the opportunities? Why only Ingvar Kamprad discovered and exploited the opportunities? 6. IKEA's strategy seems to have emerged in response to a number of unexpected challenges. Explain how IKEA was able to rise to and overcome these challenges. What are the lessons for entrepreneurs? 7. What trade-offs has IKEA made in order to sustain its cost-leadership and differentiation in global markets? 8. How to build and strengthen organizational culture and motivate innovation in staff? 9. What are the differences between international entrepreneurship and local ones