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Just about all businesses see competition as an external threat and attempt to plan around potential moves that competitors might make. Another uncontrollable variable in the external environment - and extremely important to marketing managers - is demography, the study of people's vital statistics, such as age, race / ethnicity, and location. How can demography pose a threat to the success of a business? (Use examples.) How can businesses be better able to address issues of demography? (Use examples.)