Question: Please read the Crayola case study included with your Harvard Business coursepack. Your written assignment should begin with an executive summary highlighting the case and
Please read the Crayola case study included with your Harvard Business coursepack. Your written assignment should begin with an executive summary highlighting the case and issues presented. You will then answer the following questions in essay format: 1. Relate Crayola's situation to the state of omnichannel marketing before and after March 2020 . Specifically - Where is Crayola's position in relation to the overall state of the omnichannel marketing before and after March 2020 ? How does the omnichannel experience that Crayola seeks to create compare with that of traditional arts and crafts retailers, such as Michaels; or online giants such as Amazon; and mass merchants, such as Walmart? 2. What challenges and opportunities-both short-term and long-term-does Crayola face? 3. How does sogmentation, targeting, and positioning change in a digital world? How might Crayola position its products, ideas, and services for each category? What are the most attractive segments and why? Has this changed after the outbreak of the COVID-19 pandemic? 4. How can Crayola er success, particularly in a post-pandemic market? How can Crayola plvot or refuel its business? Can Crayola's brand strategy be successfuir
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