Question: Please read the EpiPen case study included with your Harvard Business course pack. Your written assignment should begin with an executive summary highlighting the case
Please read the EpiPen case study included with your Harvard Business course pack. Your written assignment should begin with an executive summary highlighting the case and issues presented. You will then answer the following questions:
What exactly does Mylan hold proprietary right to in terms of the EpiPen? Do customers have other choices? Explain.
How did Mylan go about developing a market for its product?
What are your impressions of Heather Bresch, CEO of Mylan?
Do you think the compensation programs at Mylan contributed to the increases in EpiPen prices over time? Explain. It may be helpful to also ask yourself what is it Mylan's stockholders would want to see happen?
When are product price increases justified?
Should pharmaceutical companies pursue profitability at all costs? Are they different than a smartphone maker or automaker?
How did Mylan and CEO Bresch respond to the public criticism of EpiPen price increases?
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