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International corporations are one that manufactures a product in its home country and distributes and sells it in foreign countries. (Abraham, 2012, sec 11.2).One other aspect of international corporations is that it does not require knowledge of foreign markets.Global corporations are one that utilizes a centralized strategy and marketing approach for a product that satisfies customers in different countries without modification. Global corporations can purchase, produce, do R&D, and direct operations from anywhere in the world (Abraham, 2012, sec 11.3).According to Abraham, there are two main differences between an international corporation and a global corporation.The first difference is that a global company has a centralized strategy and a standardized product sold globally.Having a standardized product is generally easier to acquire materials, produce, and scale up if needed.The second difference is that global businesses have the freedom to move functions anywhere globally (Abraham, 2012, sec 11.3).Global firms can purchase, produce, R&D, acquire, and move their headquarters.A well-known global corporation is Coca-Cola.Global corporations do have a dark side when doing business in other counties.For example, Coca-cola has its challenges with its dark labor abuse history in Colombia and India's environmental abuses (Elmore, B. 2019).

A domestic company can use two strategies to plan to transform itself into an international company are franchising and joint ventures.Franchising is an agreement with an independent company to open and operate identical stores/restaurants for an upfront fee for the right to use the brand in a certain country (Abraham, 2012). McDonald's is well known for its global franchise strategy.McDonalds international footprint is 85% franchises and 15% corporate-owned (Singireddy, M. 2020).An organization may choose to franchise in a country because the franchisee has the local market knowledge, will need to recruit and train its employees, and develop its infrastructure.It would be less risky for the franchisor because the franchisee will take on a lot of the burden.The second strategy is a joint venture.Joint ventures are a kind of strategic alliance that enables the two parents to accomplish more than just having an agreement between them (Abraham 2012). Starbucks and President's Coffee formed a joint venture to open hundreds of stores in China to make a new market of coffee drinkers (Abraham 2012).The advantages of choosing a joint venture over a franchise would include shared risks and costs, shared technology, and combined knowledge and expertise.

It is important to consider ethical values and CSR in an organization's strategic process and planned outcomes.The prime ethical consideration of McDonald's international franchising strategy was modifying its menu to meet the public's demand.An example of this ethical consideration was McDonald's does not have beef on India's menu because the country considers the animal to be holy.Starbucks created an alliance with a Chinese company to tap into its local knowledge, cultures, and traditions to see if the market was open to coffee drinkers that had been a nation of tea drinkers.Starbucks used the blue ocean strategy and joint venture to successfully tap into the Chinese market and meet the ethical and CSR expectations.