Please read the product description below and answer the questions that follow: The Peaceful Progression Wake Up Clock More gentle than traditional jarring alarms, this is the first clock to use gradually increasing light, stimulating aromas, and peaceful nature sounds to awaken sleepers. At 30 minutes before wakeup, the clock's light begins to glow softly, brightening over the next half-hour. The warmth from the lamp releases faint aromatherapy scents into the air to stimulate the olfactory senses. Fifteen minutes before wake-up, the clock generates your choice of six soft nature sounds, such as ocean surf or songbirds. A beeper sounds at the end of the cycle. The clock can also be used with sound or beeper only. The unit also has a 10-minute snooze feature and volume control. The clock is AC powered. Included are four types of aromatherapy beads (Energy, Morning Caf, Stress Relief, and Lavender) and a headphone jack. Light Sense, manufacturer of the Peaceful Progression Wake Up Clock, wants to introduce the product into the Canadian market in 2021. Light Sense is a medium-sized Canadian company that has been in business for 3 years. This is its first entry into the consumer market. 1) What factors should Light Sense consider when deciding on an introductory price for the Peaceful Progression Wake Up Clock? What Pricing Strategy would you recommend? Defend your answer. (10 marks) 2) In terms of distribution, should Light Sense use a direct distribution system, or should it use intermediaries? What are the factors that must be considered in making this decision? (10 marks) 3) Design a promotional mix (marketing communications mix) using the promotional tools best needed to launch the Peaceful Progression Wake Up Clock. Specify and explain each of the promotion tools and why you will use each. Give specific examples of how you would use each tool for the clock. (10 marks) 4) How would the marketing objectives and marketing mix change for the Peaceful Progression Wake Up Clock change as it moves through each stage of the Product Life Cycle? (10 marks) 5) The company is thinking of introducing a line of sleeping pillows that would also ensure a peaceful and restful night-time sleep. Which of the branding strategies do you think the company should employ when introducing these pillows? Explain your reasoning. (10 Marks) 6) In 2022, Light Sense wants to enter the European market with the Peaceful Progression Wake Up Clock. They are not yet sure which country within the European Union they should enter. What would be some of the things they would need to consider to best identify the country that would offer the best opportunity for success? (10 Marks)