Please refer to the link ( https://drive.google.com/file/d/1mqCsS-KhmeS6edRt7Xp8CN1Ww51mi3g3/view?usp=sharing )

and answer the following questions.

1. For the "Need" and "Fun" market segments outlined in the case, what kind of product design/features does Clocky need respectively?

1. Should Nanda focus on the "Need" or "fun" market? Why? Consider (1) the potential of the target markets; (2) the current development state of Clocky and Nanda's resources and capabilities.

1. Given your chosen target market, recommend the key components of a launch plan for Clocky. Include recommendations on pricing, retail channels and marketing communications. Explain why you are making such recommendations.