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Services Management of on Case study CASE: ADDING A NEW SERVICE TO THE HOSPITAL EQUIPMENT PLANING It is February 2018 and you are the CEO of a medium-sized acute care medical center. You have been at the hospital for 6 years and are pleased that Gamma Knife (Glo procedures will be added to the list of services offered by the hospital. In fact, you are expecting the first patient to be scheduled for this procedure in about October 2018 The Gamma Knife is a new technology for this area of the country. One of your challenges is to inform the public about the nature and purpose of the procedure, how it can benefit a patient, the risks involved, and the positive and negative aspects of the surgery. The hospital's marketing director has just joined the organization from a sales position at Ferrari's of Miami. He is a genius at public relations and marketing, but in his own words, he knows zero about health care." In addition to recruiting the correct personnel to do the procedure, you must lead a team of hospital employees in taking an integrated approach to deliver this new service. This team must ensure that the laboratory, radiology, anesthesia, surgery, ICU, safety, pharmacy, materials management, physical therapy, and patient education departments all work together for the patients' benefit. Discussion Please present steps that you deem appropriate to lead your team of employees toward the successful implementation of the GK procedure. You must also build awareness in the public regarding the new procedure and who might be candidates for the GK. How will you do this? Paragraph BIELE