Please state A, B, C, or D for each question

1. According to the rules of the rewards program of a major airline, customers can qualify to be in the platinum tier after several expensive purchases. Once they achieve this status, they enjoy benefits that are not available to all the other customers. It is likely that the major airline is using:

A. geographic segmentation

B. behavioral segmentation

C. psychographic segmentation

D. demographic segmentation

(A and C were wrong)

2. Most companies are unable to offer complete segmentation due to:

A. profit

B. supply

C. demand

D. cost

(C was wrong)

3. If only a few competitors compete for a single market segment, the segment has:

A. measurability

B. growth

C. size

D. structural attractiveness

4. Restaurant AkadeMay finds that there is sufficient demand for its products overseas. However, the restaurant doesn't have the resources to expand beyond the United States. Which of the factors below prevent the company from targeting additional segments overseas?

A. market size and growth

B. market structural attractiveness

C. company structural attractiveness

D. company objectives and resources

5. Hotel Dreamlandia has a unique concept, with all the hotels having exactly 250 rooms and the same layout for all of its 200 locations that are spread out equally around the globe. Hotel Dreamlandia is likely using:

A. segmented marketing

B. differentiated marketing

C. undifferentiated marketing

D. concentrated marketing