Please state A, B, C, or D for each question

1. Jamie is the vice president of marketing for a large hotel corporation. He analyzes data for his market and determines that there are multiple demographic segments with specific preferences. He decides to target only one demographic segment, the Millennials, and disregards all the other segments. This is an example of:

A. customer behavior

B. social environment

C. attitudes

D. targeting

2. Most companies are unable to offer complete segmentation due to:

A. profit

B. supply

C. demand

D. cost

3. Adrian and Ian are marketing researchers for a major consulting company. They are segmenting the restaurant market in the United States and obtain two segments: (1) consumers who go to restaurants on a regular basis, and (2) customers who go to restaurants only to celebrate birthdays, anniversaries, and promotions at work. This segmentation is:

A. geographic

B. demographic

C. behavioral

D. psychographic

4. According to the rules of the rewards program of a major airline, customers can qualify to be in the platinum tier after several expensive purchases. Once they achieve this status, they enjoy benefits that are not available to all the other customers. It is likely that the major airline is using:

A. geographic segmentation

B. behavioral segmentation

C. psychographic segmentation

D. demographic segmentation

5. Restaurants that feature kids menus show evidence of _____ segmentation.

A. Geographic

B. demographic

C. Psychographic based on social class

D. Psychographic based on personality