Question: Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should: Include four (4) research objectives

Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:

Include four (4) research objectives

A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the companys website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumers in-store experience.

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