Question: THIS IS A QUALITATIVE RESEARCH QUESTION Case Scenario A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might

THIS IS A QUALITATIVE RESEARCH QUESTION

Case Scenario

A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the companys website.The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumers in-store experience.

Description and Instructions

Please study the case scenario above and propose an approach to address the needs and find solutions.

2.Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography

and come up with questions that can be asked to participants for each method

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