Question: Please try the example below of the second essay question that comes from Chapter 13. All Aboard manufactures boats. Its most popular model, X, sells
Please try the example below of the second essay question that comes from Chapter 13.
All Aboard manufactures boats. Its most popular model, X, sells for $10,000. It has variable costs totaling $2,650 and fixed costs of $1,200 per unit, based on an average production run of 5,000 units. It normally has four production runs a year, with $400,000 in setup costs each time. Plant capacity can handle up to six runs a year for a total of 30,000 beds.
A competitor is introducing a new boat similar to X that will sell for $3,800. Management believes it must lower the price to compete. The marketing department believes that the new price will increase sales by 25% a year. The plant manager thinks that production can increase by 25% with the same level of fixed costs. The company currently sells all the X beds it can produce.
Required:
a.What is the annual operating income from X at the current price of $10,000?
b.What is the annual operating income from X if the price is reduced to $3,800 and sales in units increase by 25%?
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