please write about 1500 words and focus on consumer behaviour and social media

Social media is a real-world concept that has forced marketers to change how they communicate with their consumers. From celebrity influencers, to the opinions and reviews from social media connections, to content sharing from peers and organizations, social media drives the majority of marketing communication in our modern world. For your last major assignment in this class, you will complete an analytical research paper in which you will collect relevant research supporting the topic of social media and how it influences consumer behaviour. Chapter 11 in the course textbook will be of interest and importance to your findings, however, you will be expected to use a minimum of three academic (peer-reviewed) sources that help you to explore the topic focus and support your writing You may choose to focus on any area of social media and consumer behaviour that you would like, however, you MUST focus on the definition of consumer behaviour as stated in the textbook (Solomon, 2020, p. 6), and relate it back to your paper: "The field of consumer behaviour covers a lot of ground: It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs or de It is not enough to talk about social media and consumer behaviour in general; you will have to explore how the two are now inherently connected, and how marketers can utilize social media to drive interest and sales for their good, product, or service. Format: Word count: 1500 words, +/- 10%