Question: please write the solutions and include tree diagram in solution if you can not solve all solve first two i will repost third but please

please write the solutions and include tree diagram in solution

if you can not solve all solve first two i will repost third

but please give solution not an idea

1.) (30 marks) The market for sustainable clothing[1] can be segmented various ways. It is your job to think of three (3) different ways brands of sustainable clothing can be segmented. Note it is more important to think about segmentation variables that actually would affect a persons buying decision, rather than just segmenting randomly as you will be applying your analysis both in this assignment and also in your next assignment. Use Exhibit 6.2 on p. 160 and pp.159 - 167 in our textbook as a guide to major segmentation variables. In the title of each section below, fill-in the blank for Segmentation Base/ Major Segmentation Variable used with, for example, Geographic. Then, fill-in the blank for Minor Segmentation Variable used with, for example, Area. Use tree diagrams to illustrate your answers. [1] Ecologyst is one example of a fashion house that produces sustainable clothing. They are based out of my hometown of Victoria, B.C. See below link to an article about Ecologyst that was published in a Victoria business magazine earlier this year.

a.) Base Segmentation of ________________ using Minor Segmentation Variable of __________________. (10 marks)

b.) Base Segmentation of ________________ using Minor Segmentation Variable of __________________. (10 marks)

c.) In this section use two major segmentation variables. The first variable is using Base Segmentation of ________________ using Minor Segmentation Variable of __________________. The second variable is Base Segmentation of ________________ using Minor Segmentation Variable of __________________. (10 marks)

please write the solutions and include tree

please include tree diagram in solutions

what more info you need
Exhibit 6.2 Bases for Segmenting Markets

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!