Question: Problem 3. Multi-Channel vs. Omni-Channel (5 points) Thinking about the change that many companies are making from having dedicated distribution channels to an omni-channel approach,

Problem 3. Multi-Channel vs. Omni-Channel (5 points)

Thinking about the change that many companies are making from having dedicated distribution channels to an omni-channel approach, under what circumstances might a company be better off staying with the multi-channel approach, where different markets, customers or segments are served by their own distribution channels? Think of things such as sales volume, product characteristics (weight, value, fragility, perishability, etc.), different types of customers (size, retail, wholesale, business), relative locations of customers, etc.(Minimum: 150 words)

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