Product $-$ Google Chrome

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earson

New Product Development

Progress $27\%$

Decision Point: Choosing Your Product

In order for the new product development team to narrow down the product choices, the team needs to go through the idea screening process. The marketing research team has come up with data on each product.

Click here to access the Marketing Research on New Product Options report.

Based on the marketing research findings, which of the three products positively answered all three $R-W-W$ framework questions?

Select an option from the choices below and click Submit.

Smart home security device

Anti$-$aging cream

Smart suitcase

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