Question: Products such as those created by Apple - or Hydrox, Harley - Davidson, Jones Soda, Chick - Fil - A , and Manolo Blahnik -
Products such as those created by Appleor Hydrox, HarleyDavidson, Jones Soda, ChickFilA and Manolo Blahnikcommand fierce consumer loyalty, devotion, and
maybe even worship by consumers. Market researchers call these
A mass customization
B envy products
C inertia brands
D cult products
E vanity products
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