• PROJECT 1 - Establishing a marketing plan In this section you are to demonstrate your skills and knowledge in relation to: Referencing the property appraisal report and identifying the benefits and features of the property Reference the listing agreement for the property to determine the method of sale or lease Establish the target market for potential; buyers/tenants Develop a marketing plan for a sale and a lease property Explain the agency marketing service options and costs and make recommendations as to marketing strategies Document fully the agreed marketing plan Obtain agreement from the owner to proceed with the marketing plan What you need to do: Complete each project below. What you will need: Research materials such as books, internet, magazines, workplace documentation etc When: During your own time What you need to submit: Your responses to each project. Instructions Answer the following questions in the space provided. a. Legislation and other factors governing marketing plans i. What is the main legislation that regulates marketing of real estate? In your answer give the full title of the legislation. ii. What is the role of the agent in providing marketing advice and plans to an owner? iii. What information would you take from a property appraisal in order to identify a property's attributes?