Question: Project Description : NO PLAGIARISM, PLEASE You can learn about the consumer buying process by examining your own behavior. Select a recent purchase that was

Project Description:

NO PLAGIARISM, PLEASE

You can learn about the consumer buying process by examining your own behavior. Select a recent purchase that was significant to you and describe both your thoughts and actions as you went through each step of the decision making process. Then, write at least 2-3 sentences answering each of the following questions:

What was the purpose of your purchase?
What information did you gather before your purchase?
What criteria did you use to judge the alternatives?
How did you evaluate the alternatives?
Why did you select the product that you bought?

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