Question: Promotion Decision Process This activity is important because marketing managers must pay close attention to their promotional expenditure since high media expenses make mistakes costly

Promotion Decision Process
This activity is important because marketing managers must pay close attention to their promotional expenditure since high media expenses make mistakes costly. To minimize mistakes, marketers use a systematic approach with the promotion decision process which includes the planning, implementation, and evaluation stages. Each of the stages contains a number of tasks that must be accomplished.
The goal of this activity is to demonstrate your understanding of the sequence of tasks that are completed during the promotion decision process.
Roll over each promotional activity to reveal its description, then drop the activity onto the proper stage of the promotion decision process.
"We must protect this house"
Planning
Developing the promotion program
Implementation
Evaluation
Executing the promotion program
Assessing the promotion program
Promotion Decision Process This activity is important because marketing managers must

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