Question: This activity is important because marketing managers must pay close attention to their promotional expenditure expenses make mistakes costly . To minimize mistakes, marketers use

This activity is important because marketing managers must pay close attention to their promotional expenditure expenses make mistakes costly. To minimize mistakes, marketers use a systematic approach with the promotion which includes the planning, implementation, and evaluation stages. Each of the stages contains a number of tas accomplished.
The goal of this activity is to demonstrate your understanding of the sequence of tasks that are completed durin decision process.
Roll over each promotional activity to reveal its description, then drop the activity onto the proper stage of the promotion decision process.
"We must protect this house"
Planning
Developing the promotion program
Implementation
Executing the promotion program
Evaluation
Assessing the promotion program
This activity is important because marketing managers must pay close attention

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