Question: This activity is important because marketing managers must pay close attention to their promotional expenditure since high media expenses make mistakes costly . To minimize

This activity is important because marketing managers must pay close attention to their promotional expenditure since high media expenses make mistakes costly. To minimize mistakes, marketers use a systematic approach with the promotion decision process which includes the planning, implementation, and evaluation stages. Each of the stages contains a number of tasks that must be accomplished.
The goal of this activity is to demonstrate your understanding of the sequence of tasks that are completed during the promotion decision process.

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