Promotion Decision Process

This activity is important because marketing managers must pay close attention to their promotional expenditure since high media expenses make mistakes costly$.$ To minimize mistakes, marketers use a systematic approach with the promotion decision process which includes the planning, implementation, and evaluation stages. Each of the stages contains a number of tasks that must be accomplished.

The goal of this activity is to demonstrate your understanding of the sequence of tasks that are completed during the promotion decision process.

Roll over each promotional activity to reveal its description, then drop the activity onto the proper stage of the promotion decision process.

Post$-$test

IMC audit

Break the bank

Gen $x$ and $Y$

$"$We must protect this house"

Planning

Implementation.

Evaluation

Developing the

Executing the

Assessing the promotion program promotion program promotion program

$12(3)$