Question: Promotion tools can be categorized using the following dimensions: _____________________________ A. premium, value and economy B. message impact, and costs C. digital and traditional D.

Promotion tools can be categorized using the following dimensions: _____________________________

A.

premium, value and economy

B.

message impact, and costs

C.

digital and traditional

D.

reach and frequency

E.

how individualized the message can be, and whether information flows one- or two-way

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