Question: Promotion tools can be categorized using the following dimensions: _____________________________ A. premium, value and economy B. message impact, and costs C. reach and frequency D.

Promotion tools can be categorized using the following dimensions: _____________________________

A.

premium, value and economy
B.

message impact, and costs
C.

reach and frequency
D.

how individualized the message can be, and whether information flows one- or two-way

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