Question: Promotion tools can be categorized using the following dimensions: _____________________________ A. premium, value and economy B. message impact, and costs C. digital and traditional D.
Promotion tools can be categorized using the following dimensions: _____________________________
| A. | premium, value and economy | |
| B. | message impact, and costs | |
| C. | digital and traditional | |
| D. | reach and frequency | |
| E. | how individualized the message can be, and whether information flows one- or two-way |
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