provide a brief description answer for the below

General Motors is thinking about designing a new electric car. Its previous attempt, Bolt, was not much of market success.GM is concerned about the existing competition and if their product will be sufficiently differentiated given the market.

Using your knowledge about how to measure and understand competition, can you recommend a study that GM can run to figure out how best to gauge competition and identify the potential dimensions on which they should base their product's differentiation.You don't have to provide comprehensive details about the study but describe from a high-level perspective what kind of data you would seek to collect and how you would use that data to recommend GM about how they can calibrate competition.