Provide a concise overview of the case study, including the key issues, findings, and recommendations.

Headquartered in Austin, Texas, Tesla, Inc. is a US electric vehicle and clean energy

company that designs and manufacturers electric cars, batteries, solar panels, and solar

roof tile. Tesla has a market capitalization higher than any other car manufacturer in the

world. Through its subsidiary Tesla Energy, the company is perhaps the largest global

supplier of battery energy storage systems and photovoltaic systems. The company$$s

name is a tribute to the famous US$-$Serbian inventor and electrical engineer, Nikola Tesla

$(18561943).$

On June $10,2020,$ Tesla$$s market capitalization surpassed those of BMW$,$ Daimler, and

Volks$-$wagen combined and, within months, reached a valuation of

surpassing Toyota$$s to become the world$$s most valuable automaker by

market capitalization. In October $2021,$ when the Hertz car rental company ordered

$100,000$ Tesla cars for its fleet, Tesla$$s market capitalization reached the sixth

company ever in the United States to reach that value.

Tesla today offers the Model S$,$ Model $3,$ Model X$,$ Model Y$,$ Solar Roofs, and Solar

Panels as well as accessories to all these products. For the year $2021,$ Tesla delivered

more than $936,000$ vehicles. Including $24,964$ Model S and X $($S$/$X$)$ and $911,208$ Model $3$

and Y $(3/$Y$).$ Tesla manufacturing facilities are located in Fremont, Texas; Shanghai,

China; Reno, Nevada; Buffalo, New York; Bay Area, California; and soon in BerlinBrandenburg, Germany.

In April $2022$ after posting a record quarterly profit of CEO Must says that

Tesla would likely produce more than $1\mathrm{.}5$ million vehicles in $2022,$ up more that $60$

percent over the prior year. In Q$12022,$ Tesla delivered about $310,000$ vehicles globally,

up from $184,877$ a year earlier. Global supply chain problems however plague Tesla as

U$.$S$.$ buyers wait about eight months for a new long$-$range Model Y compact sport utility

vehicle, rather than the normal eight weeks. Tesla$$s first factory in Europe, named Gigafactory Europe, opened in March $2022$ just

outside Berlin, Germany, and aims to employ $12,000$ people and make up to $500,000$

$$206$ billion,

$$202$ billion

$$1$ trillion,

$$3\mathrm{.}32$ billion,

Exhibit $1$ The Range of Electric Vehicles $($EVs$)$ in $2021($in Miles$)$

vehicles annually, starting with the Model Y$,$ a sporty crossover. The plant produced

about $100,000$ vehicles in $2022$ as supply chain issues curtailed operations

Tesla had the market

somewhat cornered on EVs and solar energy generation, but now, nearly a hundred

companies have entered the EV manufacturing and energy generation business. Intensity

of competition and rivalry among firms is accelerating. Tesla$$s profit margins are excellent

within its automobile segment but weak within its energy generation segment.

The vision$/$mission and organizational structure sections of this case reveal that there is

substantial room for improvement for Tesla in both areas. Musk knows the basic

underlying external opportunities and threats and internal strengths facing Tesla, but he is

unsure about the relative importance of those factors. He thus needs an external and

internal assessment performed, anchored by development of an EFE Matrix and IFE

Matrix as described in Chapter $3$ and Chapter $4$ of the David textbook. Musk also

needs to know the relative attractiveness of alternative strategies facing the company, so

he needs a SWOT, BCG$,$ and QSPM analyses performed.