Purpose of the Assessment (with ULO Mapping) This assignment requires your Group to apply five concepts from lectures 1 to 8 including: 1. market research; 2. marketing strategy: 3. segmentation, targeting and positioning; 4. buyer behaviour; and 5. integrated marketing communication; Your group will analyse and utilize all of these concepts to be applied to a hypothetical business chosen from the list below: 1. a new type of Uber ride-share service; 2. a new Nepalese restaurant in the CBD of your campus; 3. a coffee shop that was very prominent pre Covid 19, and now has no customers; 4. a barber shop that has a very small customer base in one neighbourhood but wants to expand into other neighbourhoods 5. a dog walking service business in the suburb where you reside Explain each concept and how it will be applied to the business. Aligned Unit learning outcomes: 1, 2, 3 include: 1. evaluate theoretical and practical knowledge, 2. analyse marketing issues and strategies using core marketing concepts, and 3. apply theoretical and practical knowledge of marketing in the diagnosis of organizational issues and the formulation of appropriate marketing strategies