Purpose of this assignment: The learner should be able to understand and create a marketing mix plan. Moreover, the learner should be able to demonstrate the differences in marketing products and services, along with the basics of international marketing.

Scenario

Select an organization of your choice and answer the questions 4.1, 4.2 and 4.3.

4.1 Create a marketing mix plan for the chosen organizational product to extend its sales in two different segments of the consumer markets. (AC 4.1 Plan marketing mixes for two different segments in consumer markets)

4.2 Illustrate the differences faced by the chosen organization in marketing products and services irrespective of the consumers. (AC 4.2 Illustrate differences in marketing products and services to businesses rather than consumers)

4.3 Justifying with at least 3 examples, show how the international marketing differs from domestic marketing. (AC 4.3 Show how and why international marketing differs from domestic marketing.)