To stimulate trial purchases of a product in the introductory stage of the product life cycle, the
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Question:
To stimulate trial purchases of a product in the introductory stage of the product life cycle, the best communication tool would be
consumer promotions
advertising
trade promotions
personal selling
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date: