Question: Q 2 : Our author argues that marketers use different types of message appeals to persuade consumers to change their attitudes towards a brand or

2

: Our author argues that marketers use different types of message appeals to persuade consumers to change their attitudes towards a brand or a product. From your personal experience, which type of appeal do you think is most effective in changing your own attitudes and why?

Q2: Our author argues that marketers use different types of message

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