Q. After reading the case, go back to paragraph 1. The assignment is, based on the job description, to develop OBJECTIVES for the position listed (Objectives always begin with a "verb")

126 Part II . System Implementation CASE STUDY 5-1 Accountabilities, Objectives, and Standards Below is an actual job description for a sourcing and procure- broadcast and cable networks, Internet and direct marketing, ment internship position that was available at Disney Consumer consumer products, radio and television stations, theatrical Products/Studios. Based on the information in the job descrip- productions, publishing activities, and professional sports tion, create accountabilities, objectives, and standards for this enterprises. position THE IDEAL CANDIDATE TITLE Ability to conceptualize issues and problems and Graduate Associate, Sourcing, & Procurement Disney develop hypotheses around appropriate responses. Consumer Products/Studios) Intellectual curiosity and professional commitment to excellence. THE POSITION Superior analytical skills defined by an ability to identify and rearticulate critical aspects of a busi- Provide analytical support for sourcing projects ness situation from a large data pool (both qualita- impacting business units, specifically targeting Disney tive and quantitative). Consumer Products & Studios. Superior Microsoft Excel modeling skills. Benchmark current pricing models and develop new Strong written and verbal communication skills with approaches to pricing/buying various products and the ability to build relationships. services that yield creative and business advantage. Ability to work independently. Support the continuing efforts to increase the percentage Demonstrated ability to manage multiple tasks, mean- of spend influenced, specifically as it relates to business while retaining focus on project deliverables and units where we have had only a minor impact. strategic priorities. Assist in the development of spend profiles, key stakeholder lists, savings opportunities where exist- THE OPPORTUNITY ing contracts are leveraged, savings opportunities in commodity areas that have not been sourced. This will be an opportunity for an MBA intern to utilize project Assist in developing overall Sourcing & Procurement management skills he or she has learned in the classroom. strategy for partnering with business units, specifi- The intern will be faced with difficult and/or skeptical clients cally targeting Disney Consumer Products & Studios. and will learn how to work with them. They will have an opportunity to execute portions of the sourcing methodology THE COMPANY and work in teams. This will also be an opportunity for those individuals who have not experienced working in Corporate The Walt Disney Company is a diversified international family America, and for those that have had some experience, to entertainment and media company with 2003 annual revenues further their learnings. The intern will gain experience from $27.1 billion. Its operations include theme parks and working in the Media and Entertainment industry. Through resorts, filmed entertainment, including motion pictures and these various experiences, we hope the intern will find value television shows, home video and DVD products, records, in the internship we are offering